Writer was exactly a Standard Chartered staff back to 2009. The only feeling of mine about the sponsorship to Liverpool is “Gosh, my year-end bonus is gone”. I believe a lot of people had similar feeling back on that day as year-end bonus substantially contributed the total compensation in banking back to the old day. Today, my feeling to the sponsorship is “Standard Chartered is the winner of recent Liverpool dominated global football era”. How Standard Chartered could make a good deal and foresee Liverpool would get a premier league champion and entitled a UEFA Champions League winner after 10 years? (continue reading)